The Art of Self-Promotion

Live in San Diego, March 25th, 2018



Chris Winfield

You've been waiting for this event your whole career ...

If you're on this page it's because you know us - Chris or Matthew (that's us up there) - and we've extended you an invitation.

Or perhaps you're in Todd Herman's 90 Day Year program, attending the live event, and you're planning on getting to San Diego a day early and want to ramp your experience up to "11".

In both cases, you're in the right place.

And if you've simply clicked on a link ... well, we believe in serendipity.

We’re running - for the first time ever - a live event unlike any other, called The Art of Self-Promotion.

For a long time, we've been keen to host an event that is unremittingly powerful in its USEFULNESS and its return on investment.

Most networking opportunities come and go too quickly, with the participants too ill-prepared.

Only a small handful of people get any value.

So we asked "what if it wasn't like that? What if we could arrange an event where EVERYBODY benefits and gets a guaranteed return on investment?"

And so the Art of Self-Promotion was born.


You're going to leverage the unsung power of distributed self-promotion get you clients, partners and valuable opportunities now, and forever in the future.

If you want to turbo-charge your relevance and exposure with the right kind of people … the kind of people who will both hire you and (even more valuably) refer you to others, then this is for you.

While most conferences you attend and groups you belong to maintain an explicit (or implicit) ban on self-promotion, we’re doing something different. We’re creating a place where self-promotion is actively encouraged.

And what’s more, we’re doing it right ...

On Sunday March 25th, in San Diego, you're invited to the inaugural Art of Self-Promotion Live Event ... 

It’s a JV, deal-making and networking event like no other.

The ENTIRE purpose of the event is for you to leave with useful and profitable CONTACTS.

We want to hook you up with your next client, your next hire and your next JV partner.

Because who you know is CRITICALLY important.

The more relevant and well-connected people you know, the more likely you are to get the stuff you want in life.

But here’s the rub: just knowing them isn’t enough, of course.

They’ve got to know you, they’ve got to like you. They’ve got to see the value you bring.

You’ve got to not be a weirdo.

And you’ve got to appeal to their interest. Why are you VALUABLE to them?

So BEFORE this event, you’re going to get all your ducks in a row. You're going to have your "pitch" pitch-perfect and you'll already have been pre-exposed to the people who matter.

We’re curating the entire experience from right now.

We’re not expecting you to show up cold. We’re going to have you HYPER prepared.

  • By the time you get there, everybody in the room will already know what you do, and we’ll coach you every step of the way in getting ready for making that big impact in San Diego … and also during the rest of your life.

To that end, the minute you join you’re coming into our community where we’re going to be teaching you the three fundamental principles of making business and relationships work for you.

You're going to need to do between 2 and 4 hours of preparation before you come, following directions from our three modules, which each take about an hour to work through:

PLUS! Brand new bonus: Get your ticket TODAY to The Art of Self-Promotion Live and we'll GIVE you a FREE ticket to 90 Day Year Live (value: $1,000) as a gift from us. Find out more about the 90 Day Year Live Event here.


You can be the greatest dog trainer in the world, but if your positioning is whack, and you can’t talk about what you do … and show your results in  a way that makes people say “I want me some of that” ...

… then your skills are useless.

You’ll learn how to craft the perfect intro, how to work out what your spot in the marketplace looks like and work out how to be your own USP.

It’s simple to do when you’re using the right tools. We’ll give them to you.


Once you’re clear about who you are and what you do and why you’re valuable, it’s time to tell the world.

You promote yourself right and you’ll get the opportunities, the speaking slots and the press.

Chris is a master at this. There’s nobody in his world who wouldn’t tell you he’s the BEST in the business when it comes to publicity, PR and promotion. You’ll learn to do it in a way that’s natural and compelling.


And then your business model … so you’re not the worst-paid expert you know 😉

The difference between a premium-priced professional and a discount retailer is how well they’re doing their POSITIONING and where you’re doing your promoting.

This is about “graduating” to the big leagues. Three or four small tweaks to the way you offer your services will give you more time, more money and more joy. And we’re going to work it out with you.

Then, when you show up in San Diego, you'll experience an event like no other. We're setting it up "business speed dating" style to maximize every possible opportunity for you to connect (and convert!) with as many people as possible.

And the best part is you'll already have the context, the skills and the tools to sign up deals right there in the room.

You'll leave with your strongest supporters promoting YOU, today and for years to come.

We'll be your hosts for the entire journey. Plus, as two of the best connected folk you know, we'll open up our little black books and invite some amazing, powerful friends along for the journey and to the event.

To reserve your seat, go ahead and click the button below. We'll even throw in a FREE ticket to the 90 Day Year Live Event.


Chris Winfield is the most-connected man you'll ever meet. Over the past decade and a half, Chris has worked with many of the world’s best known companies, including Disney, Virgin, Macy’s, Viacom, Conde Nast, Intuit, NBC, Time, Inc. & many others. He’s been featured in the Wall Street Journal, New York Times, AP, USA Today, CNN, NBC News, ABC News, CBS News, Forbes, TechCrunch, Inc., and 200+ media outlets. He is also a columnist for Inc and Entrepreneur magazines.


Matthew Kimberley is the creator of Professional Persuasion, founder of the School for Selling and the author of How To Get A Grip. Formerly head of the Book Yourself Solid School of Coach Training, he now spends his time in Malta, working with small business owners around the world to double their revenues. He speaks, writes and runs the massively popular Single Malt Mastermind and Advisory Board programs. Mostly, though, he wishes he was Chris Winfield.

Questions and details

Q. Who can I speak to if I have questions or need more details?

A. Either Chris or Matthew, depending on which one looks friendliest. Chris is on Facebook here, and Matthew is on Facebook here. Send a message. You'll get an answer.

Q. Where will the event be held EXACTLY?

A. Don't know yet - depends on numbers. You'll know in good time.

Q. What are the exact timings of the event?

A. Be ready to get started at 9am. Make cocktail plans for after 6pm.

Q. How many people will there be?

A. We need ten to make it worthwhile. 20 to make it killer. Any more is a bonus.

Q. How many people have signed up already?

A. 43 (at the time of writing).

Q. Who's it for?

A. If you think it's for you, then you're probably right. Drop us a line above and we'll confirm with you.

Q. What else do I need to know?

A. Nothing. Sign up already.

Legal stuff: This is a joint venture (passion project, really) between Matthew Kimberley and Chris Winfield. See those respective sites for legal details and all that jazz.